Case Study
81% more leads on 33% less spend.
Crown Auto Glass, mobile auto glass in Austin, TX. Budget was going out, calls were not coming in.We rebuilt the page, fixed the tracking, and pointed every click at a call, a text, or a quote form. Here is the first 30 days.
Before: Jun 12 — Jul 12, 2026 · After: Jul 13 — Aug 14, 2026. The after period is the first ~30 days since we took over the account.
First 30 days, before vs after
Leads
+81%Ad spend
-33%Cost per lead
-77%More leads. Less spend. Cost per lead down to $15.
Profit vs ad spend
At an average profit of $150 per job
Before
After
Efficiency savings
At the old cost per lead, 49 leads would have cost $3,208.03. They cost $1,184.17 — $2,023.86 saved.
Profit impact at $150/job
$2,282.25 → $6,165.83 net profit. That is 170% more profit on less ad spend.
Before the rebuild
Four Problems on Day One.
No working quote form
Nowhere obvious to leave details.
No text option at all
Drivers who text instead of call just left.
Call tracking was lying
Missed calls counted as conversions.
Budget split across 14 campaigns
Several spent with zero conversions.
Before · Jun 12 — Jul 12, 2026
27
Leads
448
Clicks
6%
Conv. rate
$65.47
Cost / lead
These are the numbers we inherited — not current performance.
What we did
Built Around Real Contacts.
Rebuilt the page with a real quote form
One fast page, one clear ask.
Added click-to-text
Non-callers now become leads.
Fixed call conversion tracking
Only connected calls count.
Consolidated the spend
One tight call-focused campaign.
Three Ways to Reach Crown, All Tracked
Quote form
Lands in the dashboard and inbox.
Click-to-text
One tap opens a message.
Click-to-call
Only connected calls count.
Why the landing page matters
Google Rewards Pages That Match the Search.
Page experience is a ranking signal — better page, lower cost per click.
Self-built pages load slow and bury the action, so Google charges more.
Crown's page is fast, with call, text, and form one tap away.
The rebuilt Crown landing page. One clear goal: get the caller to call.
Branding refresh — logo, colors, ad creatives
Crown Auto GlassAustin, TX
Logo, color system, and Google ad creatives built to match the shop's work.
Results
Before vs After, Side by Side
Leads
+81%22 more leads in the same 30 days.
Ad spend
-33%$583.58 less spend for more work.
Cost per lead
-77%Every ad dollar works 4.4x harder.
Momentum
It Is Still Accelerating
Aug 7 — Aug 13, 2026 — Google Ads weekly insight
17
Leads
$246.75
Spend
17.7%
Conv. rate
$14.51
Cost / lead
Cost per lead over time
All 17 leads that week came from the one rebuilt campaign.
81% more leads, 33% less spend, and a cost per lead that dropped from $65 to $15.
Page, tracking, and campaign all aimed at one thing: real jobs.
Start my campaignFree strategy call. No pitch, just a look at what is actually happening in your account.